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Fund flows
Dispatches on fund flows for AI agents in financial services.
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Dispatches on this topic
- Morningstar's agent searches fund flows for unmet demand. A gap every issuer can query is a price signal, not a secret.
Morningstar rolled out Direct AI on 7 October with three agents for asset managers, distributors and due-diligence teams. The product development agent reads fund flows for categories with strong demand and few competitors. That's a good question to ask. Once every issuer can ask it, though, the answer stops being an edge and becomes a signal everyone sees.